Exclusive Research
Sponsored
by
VRL wipresented exclusive research, sponsored by MasterCard, on
the Middle East prepaid market. Covering the UAE, KSA and Egypt,
this research - conducted with our partner TNS Global - looked
at consumer attitudes to prepaid, payments and their propensity to
purchase key products.
We studied the new prepaid cards programmes and the implications
of a Middle Eastern marketplace, sharing best practices, exploring
new opportunities, developing relationships inside
and outside of prepaid, and the benefits of the new
regulatory environment: does it bring us any closer to a truly
single market?
This was the first major piece of research on prepaid cards
and was only available to conference delegates.