Predictions for 2012 by Sanjay Sarathy, Vindicia
By Sanjay Sarathy
10 January 2012
Sanjay Sarathy, chief marketing
officer, Vindicia says:
"In recent years, virtual currencies and the
purchases they enable have become hot commodities in the
high-growth gaming market.
Recent reports show that the virtual goods
market, typically financed with these virtual currencies, is
expected to reach nearly $3bn next year.
The bigger opportunity, however, is with
virtual currencies becoming a major part of the everyday online
shopping experience, not just in one or two niche markets.
We believe 2012 will be the year in which we
see this breakthrough trend.
Already, consumer finance brands like American
Express (AmEx) are making big bets on virtual currency with
their purchase of Sometrics.
The opportunity for AmEx to weave virtual
currency into their network of merchants is a huge win for
consumers and merchants alike."