The Asian Prepaid Market
Report by: Valentina Mastrocola
Published: March 2012
The prepaid market continues to grow across the Asian region.
Yet there are many factors specific to each country that affect the
development of prepaid, and are essential to know if you are
considering launching a prepaid product into the market.
This report adopts a country-by-country approach, and examines
the prepaid market in China, India, Indonesia, Philippines,
Malaysia, Singapore and Hong Kong.
Discover the leading players, product portfolios and business
and operating models in the prepaid market.
Learn which challenges are affecting the prepaid market,
such as new legislation in China that may curb further development
of gift cards. Gain insight into the market drivers, such as
the Indian middle-class, who are driving a strong demand for
payroll and travel cards.
Read this report to learn:
- Why mobile providers may be the best way forward
- The breakdown of each country's regulatory environment
- Analysis of specific scheme programmes- discover why some
succeed where others fail
- The potential for prepaid in each country
- The importance of regulatory/government support
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