Chase promotes Freedom credit card on Facebook with $1m prize money
By Meghna Mukerjee
31 October 2011
JP Morgan Chase has been promoting
its Chase Freedom credit card through Facebook, by entering people
who ‘like’ it on Facebook into $1m sweepstakes.
Between 3 October and 23 October, Chase
invited people to ‘like’ its Freedom credit card on its Chase
Freedom Facebook page and then enter a sweepstakes.
The Chase Freedom page has accumulated over
474,000 ‘likes’ for the page, and Chase will reveal the $1m winner
next week.
The Chase
Freedom page on Facebook was set up last year to promote the Chase
Freedom credit cardand its ‘cash back’ theme.
Participants were able to enter once a day,
for a daily chance to win $500 and an opportunity to win $1m.
Chase hasover 2.9m
Facebook ‘likes’ on its official Facebook page and is the most
popular bank on the social networking site.
The face of the Chase Freedom campaign is Ben
Grant and he introduces himself on the Chase Freedom page on
Facebook saying, “I’m a man on a mission, trying to get you and
everyone else in America the cash back they deserve.
“Plus, I’m introducing myself with the Get
Your Cash Back Million Dollar Sweepstakes. If that’s not
‘Like’-able, I don’t know what is.”
Chase has been posting videos, polls and
pictures of daily sweepstakes winners on its Facebook wall.
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