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Business and Marketing Intelligence

 

Business and Marketing IntelligenceDesigned specifically for academic institutions, Business and Marketing Intelligence is a subscription based service, providing bi-monthly updates from the corporate and financial worlds.

Created by business leaders for future heads of commerce, Business and Marketing Intelligence provides access to 6 industry reports per annum targeted at those studying the disciplines of: Administration, Management, Financial Services Management, Economics, Marketing, Financial Journalism and MBAs.

Business and Marketing Intelligence includes proprietary data, industry analysis and leading case studies, giving students the same level of access to market intelligence as practising industry analysts and consultants.  

Business critical information for the academic market. Purchase this subscription today.

Interested in this report but require a different territory or focus? Contact Jeannie today to discuss a customised version.

info@vrlfinancialnews.com

Phone: 020 7563 5640

Taking its lead from the financial world's biggest players and using VRL's role as a provider of intelligence to the industry, Business and Marketing Intelligence is the only academic source available with full and unlimited access to the market it covers, as well as being used by the market to shape its own future. Business and Marketing Intelligence provides you with business-level intelligence for the academic market, including:

  • Practice related to current financial business marketing theory, methodology, strategy and market intelligence
  • Articles from leading analysts covering topics of mutual interest for the business and academic communities
  • Commentaries from the business world, provided by leading business thinkers
  • Case studies from the industry leaders, as well as lesser named financial players

Business and Marketing Intelligence provides industry intelligence in a concise and accessible format suitable for practitioners and students alike.

Business and Marketing Intelligence provides you with:

  • Effortless access to regular updates on market conditions
  • PDFs of all reports available online - instant access to what you need
  • Hard copies for onsite access - flexible delivery options to suit your students' requirements
  • Used by the market itself to shape its own future
  • Complied by respected analysts
  • Data and case studies from major players, as well as niche offerings
  • Macro and micro economies
  • Analysis by territory, products, channel, company and demographic

Business and Marketing Intelligence is a reliable information source, providing you with unique information that can not be found anywhere else, regular updates on market conditions, practical examples to support learning and real-life case studies through effortless access.

Business and Marketing Intelligence is available in the three streams illustrated below. Sample issues have been highlighted in each section.

Global Cards Market

  • Alternative Payment Channels
  • Best Practice for Managing Credit Card Risk in Emerging Markets
  • Cards & Payments in Asia
  • Credit Card Retention Strategies
  • Debit Cards as Profit Drivers
  • Strategic Excellence in Payment Card and Bank-wide loyalty

Marketing in Financial Services

  • Best Practice in Managing Customer Data
  • Branding and Segmentation in Financial Services
  • Creating Female-friendly Financial Services
  • Segmentation in Financial Services
  • Social Responsibility in Card Marketing and Operations
  • Web 2.0 in Financial Services

Global Strategy for Financial Services

  • After the Credit Crisis: Best Practice in Managing the Private Banking Client
  • Banking and Risk
  • Creation from Destruction: Restructuring Financial Service Organisations
  • Knowledge, Social Media and Learning in Financial Services
  • Retail Financial Services - An Overview
  • Strategies for Banking the Unbanked - A Global Market Opportunity

More information on these reports and full executive summaries are available on the relevant reports pages on this site.

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