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Gauging the Effectiveness of Social Media in Financial Services

By: Evelyne Letawe
Published: July 2011

Gauging the Effectiveness of Social Media in Financial ServicesSocial media is being embraced as a vital channel for marketing and advertising products and services. It allows for immediate mass communication, and let businesses interact and engage with a specific audience on a more personal level.

This report will teach you how to harness the potential of social media and improve your customer communications strategy. It giving you real insight into how social media works in practice, and justify its place in your business

Revealing case studies including PayPal, JP Morgan and Bank of America let you compare and contrast the social media strategies of your peers.

Readthis report now to:       

  • Study the business case for social media 
  • Gauge the ROI of your social media strategy 
  • Understand which is the most appropriate social media platform for your customers 
  • Apply social media to increase customer acquisition and retention 
  • Mitigate the risks associated with social media

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