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Segmentation in Financial Services

Published: April 2009

Segmentation in Financial ServicesAt the heart of any customer relationship management (CRM) programme is the effective segmentation and profiling of customers allowing institutions to serve increasingly finer segments more profitably.

Against the current backdrop of uncertainty in retail finance, with banks needing to restore credibility with customers while facing mounting internal problems (I.T. investment currently on hold or with funds diverted to systems integration)  this report offers the short and medium term options that are available to both senior strategic staff as well as regional and branch level staff, looking to attract and retain retail customers.

Read this report to:

  • Nurture relationships with your most valuable clients
  • Investigate cross-segment issues, including gender differences
  • Address customer concerns at a branch level using behavioural finance methods
  • Reconnect with the public using social responsibility initiatives

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