Marketing

EverBank agrees $16.6m naming rights deal

Fri, Jul, 30 2010

Florida-based regional lender EverBank has agreed a $16.6m, five-year naming rights deal with the National Football League's Jacksonville Jaguars, one of the biggest bank sponsorship deals this year.Free

Erste launches new ad campaign

Wed, Jul, 28 2010

Erste has launched a new advertising campaign to run across all of the Central and Eastern European countries in which the bank operates. Philip List, head of group marketing at Erste, tells Douglas Blakey it is the first marketing campaign from the bank to incorporate social media such as Facebook

RBS offers online Platinum incentive

Fri, Jul, 16 2010

Royal Bank of Scotland (RBS) and its English-based retail subsidiary, NatWest, are to extend the balance transfer window for their Platinum credit card, to customers who apply for the card online. Free

Ally Financial drops GMAC brand

Wed, Jul, 14 2010

(Free) Ally Financial is to drop the GMAC brand in the US, Canada and Mexico from August in favour of the Ally moniker.Free

Spanish World Cup win costs Banesto €10m

Mon, Jul, 12 2010

(Free) Banesto, the retail-focused Spanish-based lender in which Santander has a near 90 percent stake, will have to pay around €10 million ($12.6 million), as a result of Spain’s triumph in the FIFA World Cup.Free

BBVA customers spend 20m minutes online with managers

Mon, Jul, 5 2010

(Free) BBVA, Spain’s second biggest bank by market capitalisation, is revelling in the success of its latest online campaign after its customers spent 20m minutes online with branch managersFree

FA to lose Nationwide sponsorship of England

Mon, Jul, 5 2010

(Free) Nationwide Building Society will not renew its sponsorship of the England team at the end of July after a four-year contract with the Football Association (FA)Free

Bank turns to ‘guerrilla marketing’

Fri, Jun, 25 2010

San Francisco-headquartered Bank of the West has doubled its investment in promoting customer satisfaction in an effort to benefit from consumers’ lack of trust in its larger, bailed-out rivals. Chief marketing officer Andrew Rosen tells Farah Halime about the bank’s renewed push to attract customers.

Santander appoints Greenlight to boost online presence

Mon, Jun, 21 2010

(Free) Santander has unveiled plans to beef up its online presence in an effort to boost traffic to its website and improve its ranking on Google.Free