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The China HNW Market in 2012

Meeting the Challenge of Client Expectations


New report by: Xu Jing

Published: February 2012


China cover HNW

The China high net worth market continues to grow at a faster rate than anywhere else. In 2015 China's HNWIs are expected to number 2.1 million and investable assets were estimated at US$7.8T at the end of 2011. Much more compact geographically than any other HNW market, China is likely to overtake Japan by 2015 to be the second largest market globally.

This new research report analyses the changing HNW demographic and uncovers the impact of the capital markets correction in 2008 on client expectations. Learn about the private banking services that influence a client's choice in provider and the best way to move forward to capitalise on this valuable market both on and offshore.

Author Xu Jing spent months interviewing private bankers, their clients and market watchers in Shanghai and Beijing to provide a 'bottom up' view of the current market.

Read this report to learn:

  • The distinct demographics of the Chinese HNWI
  • HNW investor sentiment- asset allocation tends to be polarised, with cash favoured, but the stock market is liked for its speculative behaviour
  • The most effective service offering
  • How Chinese on-shore HNWs invest to generate excess returns in a less favourable macro environment
  • The impact of the 2008 market correction on client expectations
  • Constraints on the market
  • How the offshore market can gain Chinese investors if the right performance and service can be offered
  • Alternative investments

About the author

Xu Jing has worked in private equity SAIF Partners in Beijing and for the Bank of China International in M&A in Hong Kong. Dividing her time between Beijing and Paris, she is a consultant specialising in banking and finance. She was awarded a scholarship to HEC Paris where she was awarded an MBA, and she is a computer science graduate of Dalian Maritime University in China. She is a member of European Professional Women's Network.


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