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The Global Mass Affluent

New report by: Paul Golden

Published: November 2011


Global Mass Affluent web cover

Engaging successfully with the mass affluent market is key for all banking service providers to ensure profits and increase revenue. Discover how to tailor your product offerings and market to a new breed of discerning consumers.

The mass affluent market is developing within the Asia Pacific and South and Central America. This report discusses how to expand into these emerging markets and gain first mover advantage, as illustrated by HSBC.

Case studies include: HSBC, Santander, Bank of America and Standard Chartered Bank

Read this report to:

  • Review mass affluent strategies in key geographic regions
  • Learn of upcoming trends from key market analysts
  • Gauge the future growth potential within various markets
  • Discover how to compete with established market leaders
  • Fulfil the heightened expectations of the new middle class relationship with their bank
  • Find out how to effectively use traditional customer services as well as new online and mobile banking technology

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Interested in this report but require a different territory or focus? Contact Jeannie today to discuss a customised version. Email on or call +44 (0)20 7563 5605