Tue, Jan, 26 2010
While philanthropy has for centuries been an important element of wealthy society, it is only in the past five years that it has started to become considered a central part of private banking strategies. UBS was one of the first to establish an in-house philanthropy operation in 2004, and since then banks including Coutts, Barclays Wealth, JPMorgan Private Bank and BNP Paribas have also taken the step.